VEJA FABRICATION - WILD RUBBER FROM THE AMAZONIAN FOREST

RUBBER AMAZONIAN TAPPERS The Amazon is the only place on earth where rubber trees grow in the wild. Inside the Chico Mendès extractive reserve, located in the Brazilian state of Acre, Veja work with Amopreab, an association of Seringeiros – the rubber tappers. We also recently started to work with two new associations located in Feijó Distric in the state of Acre: “Parque da Cigana” & ” Seringal Curralinho”. Today, 60 families of Seringeiros are part of our project. The Amazonian rubber tappers live in the forest and harvest from the trees. The rubber is then used in the soles of Veja trainers. The rubber tappers use a new technology developed by Professor Floriano Pastore of the University of Brasilia (link in Portuguese). This process, called FDL (Folha Desfumada Liquida – Liquid Smoked Sheet) allows the rubber tappers to transform latex into rubber sheets, without any industrial intermediary processes. The sheets of rubber are then directly sent to the factory and shaped into soles. This technology permits the Seringueiros to sell semi-finished products and receive a higher income. Since 2007 Veja has been working with Bia Saldanha, the Brazilian Green Party co-founder and environmental activist. She provides technical support for the rubber tappers and she coordinates the rubber supply chain. THE AMAZON: SUSTAINABLE MANAGEMENT VS SHORT-TERM PROFITS Since the 60’s, the increasing use of synthetic rubber derived from petroleum has resulted in a very low price for natural ru