Discover Ultimate Smooth and say goodbye to dry, dull, or frizzy hair | Wella Professionals

Did you know that 50% of women suffer from dry, dull, or frizzy hair? Discover Ultimate Smooth, the latest product innovation from Wella Professionals created to help those with dry dull frizzy hair. Smooth and shiny hair is hair that everybody longs for. Half of the women are always on the lookout for solutions to make their hair smoother and shinier with frizz control. Or in case of curly hair, they look for curl definition. But do you know that even healthy hair can appear frizzy, dry or dull. Some hair types lack moisture naturally as the cuticle layer is less intact by nature. Furthermore, all the daily wear and tear, combing, washing, and styling with heat causes more stress to the hair, making it appear frizzy and dull. Our scientists have developed a new formula with patented technology containing squalene and omega-9. Squalene is a 100% plant-derived ingredient derived from sugar cane. It's a lipid that's also used in skincare. It helps to protect the hair against external humidity. Humidity protection is essential for a lasting anti-frizz effect. Omega-9 is a bio-identical lipid covering the surface and filling in the cuticle to recreate a protective barrier on hair. Together, they nourish hair from the inside while protecting it from outside. These ingredients are also known from premium skincare products, where they are used to boost hydration and healthier-looking skin. The results? Exceptional smoothness, shine, and frizz control. Hair feels softer and it's e