The House of Amouage hosts its annual Amouage Voyage in Oman

Over 30 perfumers, editors and content creators joined for the Amouage Voyage, where AMOUAGE introduced its newest chapter of the Odyssey Collection with Decision and Existence, and celebrated the rare Omani Rock Rose Harvest in Jabal Akhdar. The Amouage Voyage is a mesmerizing olfactory discovery where media representatives, content creators and industry professionals learn about the soul of a nation, the deep heritage of Oman, the High Perfumery of Amouage and deep-dive into perfumery and ingredient knowledge. This year, highlights included a unique workshop around Juniper Trees and the Omani Rock Rose Harvest experience by Dominique Roques and Renaud Salmon, as well as educational sessions delivered by Valentina Bruccoleri, PhD about islamic olfactory art pieces and the representations of rose throughout ancient history. This year, guests were represented from Italy, France, Germany, Singapore, Australia, the United States, Egypt, the UAE and Oman – making this voyage an adventure that will reach all corners of the world. Each moment, a sensory touchpoint with the intention of full immersion – to wholeheartedly capture the majesty of Oman and instilling moments that last a lifetime. #Amouage #AmouageVoyage2025 #RoseHarvest #Oman #Muscat #JabalAkhdar