Vodafone Firsts Fashion LAB

Vodafone Firsts Fashion LAB - a laboratory for talent and innovation - is an on-going programme consisting of catwalk shows during FashionWeek and a range of workshops, lectures and presentations that encourage innovation and support young entrepreneurs throughout the year. FashionWeek Nederland and Vodafone aim to empower young people to set their first steps into a professional fashion career. By supporting young designers who participate in Vodafone Firsts Fashion LAB, FashionWeek Nederland and Vodafone help them to realize their ultimate dream: becoming a renowned fashion designer. By using the Vodafone technologies to share content and enable a livestream, Vodafone increases the reach of these ambitious talents exponentially.