Colorful Conditioner: The Secret To Healthy, Fade-Proof Hair Color

Joico Global Brand Storyteller, Olivia Smalley, knows the value of investment hair color; and has a brilliant routine that keeps her own bomb blonde from fading away. Her secret is Joico’s super-charged Colorful Anti-Fade Conditioner – a next-generation product specifically formulated to preserve fierce, fabulous, vibrant color for up to eight weeks. Infused with nourishing, sulfate-free ingredients, like Camellia Oil and Pomegranate extract, it boasts our exclusive Smart Release Technology that continuously releases Rose Hip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from the cumulative effects of daily styling. With big-bang color and pollution protection, plus shine, softness, and tangle-free hydration, this lightweight “guardian of gorgeous” can be used every single day. Watch Olivia nourish her own blonde hair with Colorful Anti-Fade Conditioner, here: