Here’s The Deep Treatment Masque For Blonde Hair That Needs A Boost

Joico Global Brand Storyteller, Olivia Smalley, lives the Blonde Life every single day. “I’ve gone through a serious commitment and journey with my blonde hair,” says the fair-haired pro, whose long, trademark mane is gorgeous beyond the pale. One of her secret weapons? Blonde Life Brightening Conditioner –an illuminating treatment that hydrates highlighted blondes, softens each strand, and amps up the gleam factor by banishing unwanted trace minerals that can lead to dullness and yellow tones. Thanks to exotic ingredients, like rich Tamanu and Manoi oils, you’ll get a crystal-clear, frizz-free finish in just one easy, 5-minute treatment. The glistening at-home products in the Blonde Life Collection take bleached-blonde hair to new heights. Stocked with a powerful combination of Arginine,and exotic Monoi/Tamanu oils, Blonde Life protects, detoxifies, and bumps up the brilliance and strength of lightened hair, preventing environmental off-tones and brassiness. Watch Olivia deeply nourish her own hair in this video transformation..