Amouage Boutiques Around The World. Innovation, Creativity, & Transparency

Amouage is proud to have taken part in Shoptalk Luxe, joining global luxury leaders to explore the future of fragrance, retail, and experiential luxury - Shoptalk Luxe is the world’s most senior gathering of 2,000+ decision-makers from the retailers and consumer brands defining the future of premium retail. Marco Parsiegla, CEO of the House, delivered a keynote on our global growth journey - from our Omani roots and craftsmanship to the rising appetite for bold, generous and high-potency fragrances, and how heritage luxury remains relevant for a new generation. Renaud Salmon, Chief Creative Officer, joined a panel discussion on creativity and discovery, sharing insights on our creative process, the importance of digital discovery for a sensory brand, and how innovation - from AURA and DPPs to immersive boutique experiences- strengthens transparency, storytelling, and community engagement. From our Manufacture to all our boutiques and from Oman to all corners of the world, Shoptalk Luxe was a powerful moment to reaffirm how Amouage continues to shape modern luxury through craft, culture, and creativity. #Amouage #AmouageBoutiques #Luxury #Craftsmanship #ExperientialRetail