Lustre - the luminosity of the moment, captured in the heart of Oman with the Essences Sand Art.

The House of Amouage pays homage to the fleeting beauty of time itself with Essences Sand Art. On December 10th, 2024, Sam Dougados and Jehan-Benjamin Tarain travelled to the hidden and pristine beaches of Quruyyat in the Sultanate of Oman, where they crafted the ephemeral strands of the medals into the sand throughout the course of 3 days. The medals placed on the bottom of each pack were initially created by an independent artisan engraver, following works of dials and watch cases engravings for high end watch companies, specifically for the new Essences Collection. The art pieces had to be precisely timed – the creation took place during low tide – these hours provide a brief window of opportunity, so they had to work rapidly using tools such as adjustable rakes, brushes, and ropes for measurement, as the rising tide in the evening quickly washes away the artworks. The art serve as a tribute to the passage of time: engraved permanence, contrasted against the ever-shifting sand. Creative Direction: @renaudsalmon Art installation: @dougasam and @jbenart Custom soundtrack by @copalmusic Videography and Post-Production: @wildvertising Talent Management: @artcrushgallery Filming Crew: @amjad.pro_ , @ali.ajmi61 , @mvdhafar , @osama_fpv The Amouage Essences are available on www.amouage.com Lustre created by @julienrasquinet and @paulguerlain #Amouage #AmouageEssences #SandArt #Art