Damage Repair For All-Types Of Hair: Discover Joico's New Defy Damage Home-Care System

Ready to experience the game-changing at-home product system that protects all hair types from the ravaging effects of daily heat styling, UV exposure, color/bleach, and environmental pollution? Breakthrough Defy Damage Shampoo, Conditioner, Protective Masque, and Protective Shield actually strengthen hair bonds for a healthy transformation you can instantly see and feel. The secret? Key ingredients -- Arginine, Moringa Seed Oil, and a Protective Lipid -- team up with Joico's SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. It's round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair. Watch as Defy Damage delivers… • 80% Less Breakage • 5X Stronger Hair • 90% of Color Vibrancy • Stronger, Rebuilt Bonds • Visible results after just 1 use • Immediate Soft Feel • Increased Shine