adidas | Allbirds FUTURECRAFT.FOOTPRINT Made to Fit the Planet ​E01: Carbon Calculation

EVERY STEP MEASURED:​ FUTURECRAFT.FOOTPRINT is a first. We’ve measured carbon impact at every step. Using our Life Cycle Assessment tool that is verified against ISO standards. From shoe-making (materials and manufacturing) through to transportation, packaging, use and end-of-life. Transforming how we create to draw down carbon wherever possible. This formula gives us the answer. The number we place on every shoe, helping athletes choose better performance and footprint, at a glance.