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adidas | Allbirds FUTURECRAFT.FOOTPRINT Made to Fit the Planet ​E03: Low Carbon High-performance

May 13, 2021 · 659 views

In this video

Format
Documentary
Category
Shoes
Materials & techniques
recycled polyester

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DescriptionNO COMPROMISE FOR ATHLETE OR EARTH: ​ We maximized performance with minimum materials and smarter, multi-functional solutions. The torsion bar is replaced with a carved-out midsole that gives strategic support to the midfoot. We reimagine the shoe’s lining as 100% recycled polyester embroideries that reinforce toe boxMore
NO COMPROMISE FOR ATHLETE OR EARTH: ​ We maximized performance with minimum materials and smarter, multi-functional solutions. The torsion bar is replaced with a carved-out midsole that gives strategic support to the midfoot. We reimagine the shoe’s lining as 100% recycled polyester embroideries that reinforce toe box, midfoot and heel. Resulting in one of our lightest running shoes, while drastically reducing our carbon impact by 63%. Performance and planet can run side by side.

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