adidas | Allbirds FUTURECRAFT.FOOTPRINT Made to Fit the Planet ​E02: Collaboration Over Competition

DOING BUSINESS DIFFERENTLY FOR OUR PLANET: ​ adidas and Allbirds have come together to show that when two competitors collaborate, anything is possible. Athletes no longer have to choose between performance and planet. Our ambition was to develop the lowest carbon emissions performance running shoe ever created. By opening up, sharing knowledge and resources, we have accelerated change across all fronts, rethinking every step in the process and iterating faster. Working virtually around the globe and the clock, to the speed of ideas, not travel. We’ve gone faster together than we ever could alone. Together, anything is possible.