Why Sephora can't quit incentivized reviews

It started with a search for Vitamin C serum. I went looking for the best one on Sephora's website. Except when I filtered by "reviews" all the top-rated ones only had incentivized reviews! What a bummer. I couldn't tell if I could trust them, why companies do them in the first place, and whether this had any impact on how I spend my money. So I decided to investigate. As always, I use research, analysis, sources, and data to explore the question: Why can't Sephora quit incentivized reviews?! Subscribe for FREE to my newsletter: https://thedevilwearsdatanews.beehiiv.com/ Follow me on LinkedIn if that's your thing! https://www.linkedin.com/company/thedevilwearsdata/ Patreon for paid support and bonus features: https://www.patreon.com/c/TheDevilWearsData Tell your friends about me or share my stuff on your socials so all my hard work gets recognized :) Have any tips you want to share or a story you want to tell me? Or maybe you think you'd be a great source for a future story? Email me at thedevilwearsdata@gmail.com Subscriber count: 34,420 and so thankful for all of them! If you made it this deep into my YouTube bio, leave me a comment about your FAVORITE makeup product of all time, and capitalize the word "FAVORITE" so I know :) Love ya! Tags: #beauty #businessofbeauty #finance #business #bloomberg #CNBC #makeup #Reddit #sephora #sephorareviews #ultabeauty #ulta