New data shows the unfortunate consequence of secondhand shopping

Patreon: https://www.patreon.com/c/TheDevilWearsData LinkedIn: https://www.linkedin.com/company/thedevilwearsdata/ You’ve probably heard that buying secondhand is the sustainable alternative to fast fashion. And in many ways, it is. But recent research suggests there may be a strong hidden psychological effect behind thrift shopping that’s quietly fueling overconsumption and the fashion industry is massively benefiting from all the purchases. In my latest video, I break down the surprising data, and talk about the implications for those both individuals and corporations. The video combines research in economics, behavioral psychology, and digs into a case study of a promising young company that went bankrupt. I speak to two researchers who give me insight on it all. Hope you enjoy, and more videos are on the way! Tags: #businessoffashion #shopping #businessofbeauty #beauty #fashion #money #business #bloomberg #CNBC