No subtitles for this video yet.

Hoka was doing so well. What happened?

Jun 6, 2025 · 56.6K views

In this video

Format
Documentary
Category
Shoes

Tags by FashionTube, read from the title and description. They are not YouTube categories.

DescriptionHoka's sales growth is slowing, meanwhile another competitor is going in the opposite direction. Just last year, Hoka was known as the company that beat Nike at its own game. Now there's more competition, and Hoka is struggling to keep up. Some analysts think the shoe will make a comeback, and others think that Hoka's More
Hoka's sales growth is slowing, meanwhile another competitor is going in the opposite direction. Just last year, Hoka was known as the company that beat Nike at its own game. Now there's more competition, and Hoka is struggling to keep up. Some analysts think the shoe will make a comeback, and others think that Hoka's fall will be Nike's gain. Could it be true? In this video, I analyze the numbers around Hoka and what might happen to the shoe brand next. Watch related videos! Lululemon: https://youtu.be/FCFPZzGuUv4?si=c1ODGRDUbstGVnD_ Abercrombie versus Victoria's Secret: https://youtu.be/bQx31Kkbl9M?si=wnvTPSzwOmpMDyGx Other places you can find The DWD: Patreon, where I post exclusive insights, longer interviews, andmore: https://www.patreon.com/c/thedevilwearsdata Instagram (I will post here eventually): https://www.instagram.com/thedevilwearsdata/ I posted on LinkedIn sometimes: https://www.linkedin.com/company/thedevilwearsdata/ Thanks to all 29,981 subscribers for supporting! Tags: #hoka #nike #ONshoes #sneakers #businessofsneakers #runningshoes #onversushoka #finance #data

Keyboard shortcuts

jk
Move selection down / up
Enter
Open selection
/
Search
l
Watch later (selection or current video)
Space
Play / pause (watch page)
?
Show this help
Esc
Close / leave the search box