How elf’s $1 billion Rhode acquisition is going

Patreon: https://www.patreon.com/c/TheDevilWearsData You probably already know this by now, but earlier this year, elf acquired Hailey Bieber's Rhode for the price tag of $1 billion. At the time, a question I had was whether this would be successful long term, or whether it would flop like other celebrity beauty brands have in the past (like Kylie Cosmetics). In fact, I made a whole video exploring that question alone! A couple of weeks ago, we finally got some answers when elf's filing with the US SEC made clear what was happening behind the scenes with Rhode. I went through the document, and broke down some of the data in this video. This video is data heavy, but filled with a lot of useful info about how beauty companies operate behind the scenes. And the biggest question I answer is: if Rhode is doing so well, why are investors unhappy? Tags: #beauty #rhode #haileybieber #CNBC #bloomberg #markets #stockprice #elfcosmetics #business #businessofbeauty #beautybusiness #makeup #skincare #marketwatch 32,943