L'Oréal Mémoire Concept: How to Create Bespoke Perfume from a Photo (L'Oréal Brandstorm 2026)

See the Mémoire concept, a student pitch demonstrating how L'Oréal's ModiFace AI could translate personal photographs into a 100% bespoke fragrance. In this pitch, Team MNM presents a theoretical personalized fragrance ecosystem. They explain how an image-to-scent AI model could generate a unique scent profile based on primary fragrance families. Learn how the system uses sustainable, refillable NFC-enabled aluminum flacons to democratize luxury perfume creation. About L'Oréal Brandstorm: The world's leading youth innovation competition, empowering students to shape the future of beauty tech. The 2026 International Finals took place live at VivaTech in Paris—Europe's biggest startup and tech event—where the world's top teams pitched their revolutionary concepts to L'Oréal executives. Timestamps: 00:00 Introduction of Team MNM 00:30 The Connection Between Scent and Memory 01:22 Introducing the Mémoire Concept 01:34 The Science: Translating Images to Scent Profiles 01:55 Sustainable Design & NFC Refill System 02:25 How the Image-to-Scent Model Works 03:41 Jury Q&A: Olfactive Creation Engine 05:22 Jury Q&A: Foundation Models & Perfumer Role ► For more videos, subscribe to our channel: https://www.youtube.com/channel/UCgmvz6qxtga4W6n1mfmM0Zw?sub_confirmation=1 ► Follow us for more on beauty tech, science of beauty, beauty expertise, and career tips. ● L'Oréal Groupe website http://www.loreal.com/​ and https://careers.loreal.com​ ● LinkedIn https://www.linkedin.com/c