Prada Capturay Concept: How Dissolvable Fragrance Sheets Could Work (L'Oréal Brandstorm 2026)

Discover the Prada Capturay concept, a student pitch explaining how dissolvable fragrance sheets could allow you to customize and layer scents anywhere. In this pitch, Team Three Notes from the USA introduces their vision for Prada Capturay: 100% post-consumer recycled aluminum cases holding ultra-thin, dissolvable Pahlulin fragrance sheets. Learn how this theoretical alcohol-free, nozzle-free innovation solves the dilemma of wearing fragrance in professional settings while allowing for infinite scent layering and personalization. About L'Oréal Brandstorm : The world's leading youth innovation competition, empowering students to shape the future of beauty tech. The 2026 International Finals took place live at VivaTech in Paris—Europe's biggest startup and tech event—where the world's top teams pitched their revolutionary concepts to L'Oréal executives. Timestamps: 00:00 Introduction of Team Three Notes 00:34 The Problem: Fixed Fragrance Identities 01:00 Introducing the Prada Capturay Concept 01:46 How to Apply and Layer the Fragrance Sheets 02:35 Out-of-Home Campaign & Marketing Strategy 03:34 Jury Q&A Session Discover more about L'Oréal Brandstorm: https://brandstorm.loreal.com/en ► For more videos, subscribe to our channel: https://www.youtube.com/channel/UCgmvz6qxtga4W6n1mfmM0Zw?sub_confirmation=1 ► Follow us for more on beauty tech, science of beauty, beauty expertise, and career tips. ● L'Oréal Groupe website http://www.loreal.com/​ and https://careers.loreal