Replica Memory Lab Concept: How AI Could Turn Photos Into Scent ? (L'Oréal Brandstorm 2026)

See the Replica Memory Lab concept, a student pitch demonstrating how Vision-to-Aroma AI could translate personal photos into smart home fragrances. In this pitch, Team UNIBLOCK presents a theoretical Maison Margiela-inspired smart home ecosystem. They explain how AI could translate the color, texture, and emotional tone of an uploaded photo into a bespoke fragrance formula. Learn how the system blends nine fragrance families to bring the comfort of your memories back to your home. About L'Oréal Brandstorm: The world's leading youth innovation competition, empowering students to shape the future of beauty tech. The 2026 International Finals took place live at VivaTech in Paris—Europe's biggest startup and tech event—where the world's top teams pitched their revolutionary concepts to L'Oréal executives. Timestamps 00:00 Introduction of Team UNIBLOCK 00:30 The Power of Nostalgia and Scent 01:00 Introducing the Replica Memory Lab Concept 01:24 How Vision-to-Aroma AI Works 02:11 Smart Home & Offline Immersion 02:33 The 4R System (Refill, Refine, Reward, Return) 03:41 Jury Q&A: Diffusion Technology 05:04 Jury Q&A: Why Maison Margiela Branding? 🔗 Useful Links & Resources Discover more about L'Oréal Brandstorm: https://brandstorm.loreal.com/en ► Follow us for more on : ● LinkedIn https://www.linkedin.com/company/1662 ● Instagram https://www.instagram.com/lorealgroupe/ ● TikTok https://www.tiktok.com/@lorealgroupe