LUXURY IS DEAD. LONG LIVE LUXURY! | La Culture de l’Écart Saison 4 Trailer

“La Culture de l'Écart” has served as the core creative compass for decades at L’Oréal Luxe. A documentary film following the exploration of this principle is released every year, with a different focus, with the evolving luxury industry being the focus for this year. The vase featured in the documentary Luxury is Dead, Long Live Luxury by L’Oréal Luxe serves as a visual metaphor for the philosophy of renewal—taking what is broken and making it more valuable by repairing the cracks. It represents the reinvention and resilience of the global luxury industry, bridging traditional craftsmanship with contemporary transformation. Discover what is next for luxury: in an era where the exclusive is one click away and the authentic isn’t real enough, luxury is facing a crisis. In the new season of “La Culture de l'Écart", L'Oréal Luxe reflects into how the industry must transform. With luxury experts Priya Rao (The Business of Fashion) and Carlota Rodben (Beyond Luxury), the film investigates how luxury must transform across four fundamental driving forces Perceived Value, Unexpected Experiences, Cultural Plurality, and Radical Creativity. After exploring foundational craft, savoir-faire, and the pursuit of the extraordinary in earlier chapters, this season broadens the scope into an active observatory of global cultural signals. So… Is Luxury Dead? LUXURY IS DEAD. LONG LIVE LUXURY! Key Highlights & Insights: • Perceived Value & Scientific Proof: Armani/Privé and Lancôme r