The Art & Science of Fragrance - Episode 4: Shaping the Dream

Fragrance creation is about crafting an object that is made to last. A strong emotional impact, an object that is made to last: the process guiding the creation of fragrance bottles for the l’Oréal Luxe division could be summed up in this way. Considered an essential element of each creation, they are meant to tell a story, just like the fragrance itself. With its ultra-modern, disruptive, triangular silhouette on the one hand, and its refillable format on the other, the iconic Prada Paradoxe bottle is emblematic of this approach which infuses the entire development, starting with the first sketch. Blending the art of a designer with the science of the best glassmakers, the goal is to create more sustainable luxury objects, desirable and instantly recognizable, while reducing their environmental impact.