The Rise and Overnight Fall of Von Dutch

Von Dutch should probably never have been a brand. Glorifying a neo-Nazi after his death just because he hade cool art is not something we should be applauding. Fortunately, Kenny "Von Dutch" Howard probably would've hated what the brand became, so there is some solace in that. But despite the fact Von Dutch became the poster brand for empty, meaningless clothes sold to a group of people he actively disliked, it doesn't stop the fact that his work is memorialised in the zeitgeist. Neither does it stop their new owner to continue to attempt to profit from his original works with more empty licensing sold exclusively on the nostalgic memory of when his horrendous views were not public knowledge. We are smarter than that now. Consumers want brands that align with their personal views and frankly, those are not the people they are currently targeting 0:00 Introduction 0:23 The Chassis 8:28 The Rise 14:05 The Crash 18:34 The Recovery? Beauty Channel: https://www.youtube.com/@underskinYT 국어 채널: https://www.youtube.com/channel/UCXaJBdKCu65VmX1SDAGwQLg Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.