The Korean Fashion Powerhouse that BRUTALLY Failed Outside Korea: G-Dragon's PEACEMINUSONE

G-Dragon's PEACEMINUSONE was slated to be Korea's only truly global celebrity brand. However, plagued by heavy criticism for being inauthentic and capitalistic, the company never took off as an underground streetwear label that it once made such an effort to be. As a result, the brand soon reduced their expectations of globalisation and now sits as just a standard merch line. Though at least in this case it's a merch line that everyone wants 0:00 Intro 0:31 Ch.0: Who is GD? 1:35 Ch.1: Pre-Brand 4:32 Ch.2: An Unofficial Launch 16:04 Ch.3: Rise? 25:26 Ch.4 Reduce Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.