FROM YOUTUBE TO WEMBLEY AND BEYOND | BEHIND THE CHEVRONS #4

More YouTube subscribers than half the Premier League?! If you’re into football and you’re here on YouTube, then you’ve almost certainly heard of Hashtag United! ‘The Tags’ were born and raised online but have grown to become a real-life football club playing in England’s eighth tier. They also have a women’s team, youth teams and an eSports team. In today’s episode of BEHIND THE CHEVRONS, we meet one of Hashtag United’s founders – Seb Carmichael-Brown – who takes us on this fantastic journey from YouTube to Wembley and beyond, while also zooming in on The Tags’ kit for the 2021/22 season. Hashtag United just might be the most unique football club in hummel’s stable. At hummel, we believe that few things can bring out more passion in people than sports. And perhaps nothing shows this better than the humble football shirt. It’s the connective tissue that binds together not only clubs, players, and fans, but brings people together from all corners of the globe. BEHIND THE CHEVRONS celebrates these magical garments, investigating football fandom from a new angle.