The Rise and Fall of American Apparel

American Apparel was once one of the biggest high street brands in the world. With indie sleaze ads that caught the consumers eye, Made in USA promise as well as their guarantee of workers rights, they differentiated themselves both in front and behind the scenes. However, the rise was short lived after in 2005 the sales began to dip and debt began to rise, causing the company to go public in order to remain on top. Then followed several years of questionable book keeping, trouble amongst the business heads and scandalous lawsuits about the founders workplace misconduct, the company saw even further troubles as both sales dipped and the stock price plummeted Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3