How Gucci Was *Really* Founded (Not What You Think)

Guccio Gucci lived quite an extraordinary life. Of course, it was nearly 150 years ago so much of the information is lost, but what we do know is incredible. The victim of an unforgiving and bitter father, Guccio escaped to find success within the leather working industry before considering to start his own business with the help of his wife Aida. Through ups and downs (and literal bankruptcy) he depended dearly on his descendants before his death when he disrespectfully disinherited his doting daughter. Setting the stage for severe strife in the succeeding seasons; soon to see the fall of the company entirely. 0:00 Intro 0:42 Ch. 1: Childhood 4:55 Ch. 2: London 11:09 Ch. 3: Aida 15:58 Ch. 4: World War I 20:17 Ch. 5: Gucci 24:33 Ch. 6: Mussolini 30:09 Ch. 7: World War II 34:46 Ch. 8: The Calm & The Storm Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest. Any uncredited images in this book are from the Gucci company, or from the obviously referenced books