Amouage partners with Miss Tweed to host first Oman Luxury Summit

Amouage partnered with Miss Tweed to host the first Oman Luxury Summit 2025, that brought the global luxury world to the heart of the Sultanate of Oman. Held at the Mandarin Oriental Muscat, the summit welcomed industry leaders, thinkers and innovators for three inspiring days of conversations exploring the theme “Luxury as a Cultural Experience and Brand Building.” The event opened with remarks from Sayyid Khalid Al Busaidi, Chairman of Amouage and SABCO GROUP and the patron of the Summit, who reflected on the importance of heritage, creativity and the growing role of Oman as a regional hub for luxury and culture. Marco Parsiegla, Chief Executive Officer of Amouage, shared the vision behind the House’s continued evolution and the significance of creating a platform where global perspectives can meet local excellence. A versatile selection of speakers created an extraordinary depth of conversation. Our sincere gratitude goes to all speakers and attendees for their contributions, and to the Mandarin Oriental, Muscat for their exceptional hospitality. The success of The Oman Luxury Summit marks the beginning of a long and meaningful journey for luxury dialogue in Oman. #Amouage #Oman #Muscat #MissTweed #OmanLuxurySummit