Ashy Brunette Highlights - LumiShine Haircolor Technique

We're giving brunettes the royal treatment... When celebrity colorist, Denis De Souza, wants to kick the brass out of dark hair, he turns to our new LumiShine Blue Ash series, a collection of permanent crème colors that pull those not-so-sweet orange tones out in minutes. With the right product in hand (and hair), creating this lush look--we call it "Royal Brunette"--is extraordinarily easy. Watch it happen. More on LumiShine Blue Ash: http://www.joico.com/joico-products/haircolor/lumishine/