The Rise and Fall of Sister's Apparel by James Charles

Go to https://surfshark.com/understitchyt or use code UNDERSTITCHYT at checkout to get 4 extra months of Surfshark VPN! James Charles' brand is an interesting case of an influencer brand that despite trying repeatedly, could not buck the trend of the fast rise and fast fall of celebrity brands. Certainly it was elongated due to the implementation of collection based drops, however, as time went on, interest naturally dwindled and the brand was shuttered in 2022, fully closing in 2023. Today the brand doesn't exist, but remains an interesting case study for modern day celebrity brands and why they struggle to maintain a repeat customer in a manner that becomes retained interest Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used: