Amouage's Historical Sabco Flagship Boutique in Muscat, Oman.

Originally established at the heart of Muscat, the space underwent 18 months of extensive renovations and now presents a two floors-high crystalline glass façade, home to a breathtaking artistic depiction of a majestic Frankincense tree in the Omani desert. The initiatory journey to the heart of the boutique begins right from the store’s façade where transparent glass and monumental cream travertine slabs wrap the outside, juxtaposing with hand carved raw greige sandstone. At the epicenter of the space, the tranquil serene palette is abruptly interrupted by the geometric monumentalism of a seven meters-high wooden tree, a contemporary sculpture custom-commissioned by Renaud Salmon, created by Ouvrage Paris: “I was inspired by my numerous trips to Wadi Dawkah, as well as the rugged grandeur of the project. I enjoyed the idea of a totemic representation of a Frankincense tree, bringing a strong atmosphere, emotion and visual gravitas through its uncompromising shape and size. We were conscious that it would be challenging to get rid of most of the non-structural elements of the building to open up the space for the giant three to go through two floors but decided to be mindless to what is problematic… and we made it happen.” #Amouage #Boutique #Design #Perfume #Oman #SABCO #Muscat