The Bag That Saved Stella McCartney

Stella McCartney was on the brink of closure in 2009. They desperately needed something, anything that would hit the public consciousness and turn them into a desirable brand , able to compete with the other brands under the Gucci Group umbrella. It had taken them five years, but they finally had it; the Falabella Bag. What started as a celebrity it bag, today it's an icon of timeless, sustainable style for both its sleek and chic look and animal cruelty free perspective. It saved the company. But more than that, it became an important monument of human growth and evolution, striving for constant improvement Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.