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The Rise and Rise of Tokyo James
DescriptionTokyo James is one of the biggest fashion companies to come out of the African content in recent years; and for good reason too, with solid marketing, an interesting aesthetic and a clear evolution in design, the brand has been so exciting to watch. However, the journey has not been easy. Tokyo James had to fight abundMore
Tokyo James is one of the biggest fashion companies to come out of the African content in recent years; and for good reason too, with solid marketing, an interesting aesthetic and a clear evolution in design, the brand has been so exciting to watch. However, the journey has not been easy. Tokyo James had to fight abundant homophobia and racism along the way, that, though it couldn't have been easy, has made his triumph in the industry all the more awe inspiring. A great brand and a great person.
#fashion #tokyojames #branding
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