Balenciaga: The Demna Gvasalia Years

Demna Gvasalia took Balenciaga from flailing brand, to the heigh of fashion back to almost crashing the brand in only the space of ten years. His run at the brand was as successful and controversial as John Galliano at Dior, and yet, while John took more than a decade to return to fashion, Demna is moving on to bigger shores. It's interesting to see though, that this cancellation had little to do with Demna personally and more to do with the world building and pursuit of controlled controversy that he expressed so well. His time at the brand is a story of that in the end. Of big, splashy moments that lead to big sales, never shying away from something that could increase awareness, or cause discomfort in the masses. It created a world in which a tribe of dedicated consumers could find kinship, all of which led to their survival, and now prosperity in the post-scandal Balenciaga. Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.