Future Generation - A sneak peak - Mercedes-Benz FashionWeek Amsterdam

The future of fashion might be without actual clothes. In "The Next Day" Mercedes-Benz FashionWeek Amsterdam presents a hologram extravaganza to explore the endless possibilities technology brings to fashion design. Not only to adjust personal style by the minute or mood, but also to save this world from one of the most polluted industries. “The Next Day” is a visual spectacle which merges fashion, design, music, dance and the amazing technology of holograms. The show is part of Fashion Week’s annual fashion forecast program called Future Generation and will take place on Monday July 11th 2016 in Amsterdam. Check out http://fashionweek.nl/event/51-edge-company-presents-future-generation-next-day for more information. Credits: Concept, art direction & production: Peter C. Leferink Production Manager: Nike Zuilhof Directed by: Pinar & Viola Hologram concept & virtual design: Amber Jae Slooten Choreography: Kim Vos Performance: Nelle Swan Sounddesign: Ambassadors Animation: Nuformer Stagefabrics: Showtex AV design: Jurlights Stage design: Custom Events Computers: Magic Bullet Motion Capture Suit: Fashion & Technology Lab HVA. The Next Day is made possible by the generous support of Edge Company, FashionWeek Nederland and Telegraaf Media Group Credits: Frequin Producties