Sands of Time, The Essences Campaign

Sands of time, the art campaign of The Essences, draws inspiration from the mystique of Ubar, the legendary Omani city buried beneath the sands of time. The campaign distills the essence of the project through a series of evocative tableaux set against the backdrop of an imagined, unknown land that blurs the lines of definition. The triangular brutalist element evokes the form of an abstract hourglass, referencing the concept of time that revolves around The Essences. At the same time, the bottles symbolize the sand, slowly emptying, representing the finite nature of human life and the inevitability of change. The campaign provokes the bottles to transcend their practical function, becoming objects of contemplation - architectural gestures superimposed on the landscape, stripped of their fragrance utility. Reasons created by @bertrand.duchaufour Lustre created by @julienrasquinet and @paulguerlain Outlands created by @cecilezarokianparfumeur Video created by: Creative Direction & Visuals @louisemertens Line Production: Laura Posson @remod_laura Direction: Vasco Eusébio @vasco_eusebio , Laura Posson, Louise Mertens Videography: Vasco Eusébio @vasco_eusebio Edit: Vasco Eusébio @vasco_eusebio Color grading: Márcio Enes @marcioenes Set design: Tiago Venda @remod_laura @luis_stone Soundtrack by: @copalmusic Discover The Essences on Amouage.com #Amouage #TheEssences #AmouageEssences