Reasons , the Amouage Essence, created by Bertrand Duchaufour and reimagined on the Omani sand.

Reasons - The ripples of the past coming alive on the shores of Oman - The House of Amouage pays homage to the fleeting beauty of time itself with Essences Sand Art. The House of Amouage collaborated with renowned French interdisciplinary artists Sam Dougados and Jehan-Benjamin Tarain to create mesmerizing sand art installations inspired by the three medals of the new Amouage Essences. The transient nature of the medium means that each creation is a fleeting expression where nature provides a canvas for authentic and soulful art. A powerful combination of impermanence and temporality, encased within sand – representing time itself. Creative Direction: @renaudsalmon Art installation: @dougasam and @jbenart Custom soundtrack by @copalmusic Videography and Post-Production: @wildvertising Talent Management: @artcrushgallery Filming Crew: @amjad.pro_ , @ali.ajmi61 , @mvdhafar , @osama_fpv The Amouage Essences are available on www.amouage.com Reasons created by @bertrand.duchaufour #Amouage #AmouageEssences #SandArt #Art