DIESEL SPRING SUMMER 2025 BRAND CAMPAIGN - THE HOUSEGUESTS

Come in. Make yourself at home and get to know your fellow houseguests. Living in such close quarters, you’ll make friends, enemies or take a lover. Enjoy, experiment, and express yourself. There is but one house rule: we get to watch. The Diesel SS25 campaign, The Houseguests, is the latest visual collaboration between creative director Glenn Martens and art director Christopher Simmonds, who continue to antagonize and amuse with ironic visual narratives stocked with eccentrics. The Houseguests is inspired by an archival Diesel campaign from SS94 depicting a multigenerational cast of disparate characters in a living room, shot from a bird’s eye view. Photographed by Frank Le Bon, the SS25 campaign emboldens the concept, capturing a range of absurdist scenarios. #ForSuccessfulLiving