The House of Amouage pays homage to the fleeting beauty of time with Essences Sand Art

The House of AMOUAGE collaborated with renowned French interdisciplinary artists Sam Dougados and Jehan-Benjamin Tarain to create mesmerizing sand art installations inspired by the three medals of the new Amouage Essences. The medals placed on the bottom of each bottle were initially created by an independent artisan engraver, following works of dials and watch cases engravings for high end watch companies, specifically for the new Essences Collection. On December 10th, 2024, they travelled to the hidden and pristine beaches of Quruyyat in the Sultanate of Oman, where they crafted the ephemeral strands of the medals into the sand throughout the course of 3 days. The art pieces had to be precisely timed – the creation took place during low tide – these hours provide a brief window of opportunity, so they had to work rapidly using tools such as adjustable rakes, brushes, and ropes for measurement, as the rising tide in the evening quickly washes away the artworks. The transient nature of the medium means that each creation is a fleeting expression where nature provides a canvas for authentic and soulful art. A powerful combination of impermanence and temporality, encased within sand – representing time itself. The Amouage Essences are a cry from the heart – incarnations of how time defines our lives, shapes our existence and helps create mesmerizing art if we let it empower us. The Essences Sand Art is our way to pay tribute to time, beauty, the land of Oman and the art of