YSL Maestro Concept: How Smart Fragrance Patches Could Work (L'Oréal Brandstorm 2026)

See the YSL Maestro concept, a student pitch demonstrating how a smart fragrance patch could allow you to mute, switch, and layer scents directly from your phone. In this pitch, Team Oh, Réal! presents a theoretical YSL-inspired fragrance ecosystem for professionals. They explain how a 3-centimeter wearable patch uses silver nanowire and Gecko tape technology to release scent. Learn how the system allows users—like chefs or surgeons—to turn their perfume off at work and automatically switch it back on for a date night. About L'Oréal Brandstorm: The world's leading youth innovation competition, empowering students to shape the future of beauty tech. The 2026 International Finals took place live at VivaTech in Paris—Europe's biggest startup and tech event—where the world's top teams pitched their revolutionary concepts to L'Oréal executives. Timestamps: 00:00 Introduction of Team Oh, Réal! 00:48 The Problem: Fragrance in Professional Workspaces 01:40 Introducing the Maestro Fragrance Patch Concept 02:05 How the Patch and Cartridges Work 02:41 Using the App to Mute and Layer Scents 03:16 Retail Experience & New Luxury 04:00 Jury Q&A: Diffusion Technology Explained 05:27 Jury Q&A: Self-Care and Energetic Scents 06:34 Jury Q&A: Re-applying the Gecko Tape Discover more about L'Oréal Brandstorm : https://brandstorm.loreal.com/en ► For more videos, subscribe to our channel: https://www.youtube.com/channel/UCgmvz6qxtga4W6n1mfmM0Zw?sub_confirmation=1 ► Follow us for more