The watch market in Germany in 2024 – General conditions, consumer behaviour & market developments

At Inhorgenta 2025 Munich, Dr. Jürgen Kirsch and Clara Schwab from GfK Germany shared key insights into the German watch market in 2024, analyzing consumer behavior, economic trends, and sales developments. Despite declining unit sales, the luxury segment (€1,000+) remains strong, while consumers focus more on value-oriented purchases and promotions. Peak sales periods like Black Friday and Christmas play a crucial role, and brick-and-mortar retail is holding its ground, especially in premium watches. With sustainability, digital transformation, and shifting shopping habits shaping the industry, brands must adapt to evolving consumer expectations and embrace omnichannel experiences to stay competitive. How is your business adjusting to the changing watch market? Share your thoughts in the comments! Key Topics Covered: 1️⃣ Consumer behavior & sales trends in Germany 2️⃣ The role of promotions & peak sales periods 3️⃣ E-commerce vs. physical retail in watch sales #WatchMarket #LuxuryWatches #ConsumerTrends #Inhorgenta2025