The Rise and Bastardisation of Paco Rabanne

Paco Rabanne, known now only as Rabanne, was once one of the biggest brands of the 1960s, but after failing to innovate designs into the 1980s its been a slow decline into fashion obscurity, fully closing in the 2000s. However, while that happened, the fragrance side of the business stayed booming, allowing for the brand name to continue to hold value up until an eventual rebrand after Paco Rabanne's passing in 2023. The rebrand has been going shakily so far, it's not bad inherently, but it's lacking that cohesion that's necessary to bring people back to a sleeping beauty brand. In this video I offer suggestions on how exactly I would move forward. Affiliate Links for Books Used: Rabanne (1994) Has The Countdown Begun? Through Darkness to Enlightenment: https://amzn.to/4alduxH Rabanne (1999) Journey: https://amzn.to/3QqNo5e Rabanne (1999) Le Feu du Ciel: https://amzn.to/3QwAnH4 Steele (2004) Encyclopedia of Clothing and Fashion: https://amzn.to/3y4D5NI Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.