The Amouage Attars embrace a new aesthetic and welcome the latest addition: Luban Al Akhdar

Attars represent the most ancient and romantic form of perfumery, carrying with them centuries of cultural wisdom and tradition. Although all forms of perfumery are special in their own right – offering very particular riches and rewards – it could be argued that none is as romantic as the attar. The most ancient example of scent-creation, it has travelled from one century to the next, accumulating layer upon layer of cultural wisdom. Although it has always maintained its connection with history, it has also succeeded in remaining relevant at all times, adapting to the needs and tastes of each passing generation.    “I find attars absolutely fascinating,” says Amouage’s Chief Creative Officer, Renaud Salmon. “On the one hand, they come to us as very ancient constructions, and so they possess some of the simplicity that we associate with the past. But on the other, they are incredibly complex, and they require very precise skills and technical know-how if they are to be created properly and beautifully. It’s this extreme contrast that makes them so enjoyable and satisfying to work on.”    In 2021, Amouage revisited this age-old practice of fragrance composition by releasing an entirely original collection of resplendent attars. Since then, the range has evolved, delving into unexplored landscapes of creativity. Now, in 2025, it goes through yet another shift, appropriating a revitalised, more contemporary aesthetic and welcoming an extraordinary new scent, Luban Al Akhdar. In