Firenze Hometown of Fashion

Made in Italy fashion, the international success, was born in Florence at the beginning of the 1950s. Ever since then, Florence has made its planning, organizational, cultural and financial resources available for promoting Italian fashions throughout the world. This year the Centro di Firenze per la Moda Italiana is celebrating its 60th anniversary and therefore, on the occasion of Pitti Immagine Uomo 86 (17-20 June 2014), will launch a program of special events produced in cooperation with Pitti Immagine and with special grants from the Italian Ministry for Economic Development and ICE. The network created for this occasion is a model of integrated strategies among public and private institutions -- those that work in the interests of the system -- that is destined to become a reference point for all policies supporting Italian fashion and for those whose duty is to promote the fashion industry.