The Rise and Potential Fall of Alo Yoga

Alo is an absolutely unavoidable brand in the zeitgeist today. You can barely swing a cat without hitting someone wearing an Alo cap. But how did they get to this point, and how exactly could that be their downfall? 0:00 Intro 0:25 Ch. 1: Launch 5:01 Ch. 2: Reposition 11:36 Ch. 3: The Rise 20:47 Ch. 4: The Potential Fall Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.